International Business Administration

International Business Administration

Graduates plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, wholesale and e-business sales, marketing, advertising and public relations. They are employed by commercial, industrial and wholesale establishments, marketing and public relations consulting companies and government departments.

This exceptional program qualifies graduates for careers such as:

• Advertising Director
• Advertising Manager
• Corporate Sales Manager
• Director, Communications
• Director, Media Relations
• Director, Public Relations
• Fundraising Campaign Manager
• Internet Communications Manager
• Manager, E-Business
• Marketing Manager
• Promotions Manager
• Regional Sales Manager
• Sales and Marketing Manager
• Web Communications Manager
• Web Marketing Manager

Main duties for people in this field could be:

• Sales managers plan, direct and evaluate the activities of sales departments in commercial, industrial, wholesale and other non-retail establishments.
• Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
• Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
• Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
• E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization’s Internet presence including public relations, communications and commercial activities.