International Business Administration

Graduates plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, wholesale and e-business sales, marketing, advertising and public relations. They are employed by commercial, industrial and wholesale establishments, marketing and public relations consulting companies and government departments.

Course Benefits

This exceptional program qualifies graduates for careers such as:

  • Advertising Director
  • Advertising Manager
  • Corporate Sales Manager
  • Director, Communications
  • Director, Media Relations
  • Director, Public Relations
  • Fundraising Campaign Manager
  • Internet Communications Manager
  • Manager, E-Business
  • Marketing Manager
  • Promotions Manager
  • Regional Sales Manager
  • Sales and Marketing Manager
  • Web Communications Manager
  • Web Marketing Manager

Job Duties

Main duties for people in this field could be:

  • Sales managers plan, direct and evaluate the activities of sales departments in commercial, industrial, wholesale and other non-retail establishments.
  • Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
  • Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
  • Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
  • E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization’s Internet presence including public relations, communications and commercial activities.

Course Structure


Unit ID Unit Name
001 Management Fundamentals
002 Micro-Economics
003 Business Law
004 Statistics for Business
005 English Fundamentals
006 Computer Applications in Business
007 Sales Management
008 Business Ethics
009 Macro-Economics
010 Fundamentals of Marketing
011 Introduction to HRM
012 Fundamentals of Accounting
013 Project Management
014 Strategic Management
015 Operations Research
016 Organizational Behaviour
017 International Business Strategy
018 Intercultural Communication
019 Leadership
020 International Banking and Finance
021 International Law
022 Entrepreneurship
023 E-Commerce and Digital Marketing
024 Cross-Cultural Management
025 Co-op Placement

Entry Requirements

  • Ontario Grade 12 or equivalent
    • OR
  • Mature Student (18 years of age or older) & A passing SLE TEST

Next Steps

Get the Support You Need to Launch a Successful Career

Sunview training isn’t about getting a diploma – it’s about getting results in your career. Our emphasis is on practicality. We believe that once concepts are understood in theory, your focus should be on the practical. By minimizing the amount of reading and increasing the hands-on practical experience, you will be better prepared to face any challenges with a new found confidence. We provide a practical approach and guidance for students looking to secure good placements in strong organizations in Canada. Financial Aid is available to those who qualify.

What our Students say

“I appreciate the professional training I received from CCCITM. It was really helpful. It has truly been a life changing and remarkable experience.” – Balvinder Arora, CCCITM Graduate

Get Started

If you’re interested in learning more about careers in Accounting and Business administration and exploring whether this is the right career path for you. A helpful Sunview College Admissions Counsellor would be happy to answer any questions you have and help with everything from scheduling to financial aid

Join Sunview College To Further Your Career Today!

Become Part of the Sunview Community and Scale New Heights!